CONSEQUENCES OF COVID-19 PANDEMIC ON TELECOM INDUSTRY

Marketing is an important process in meeting out the needs of a target market by exploring, creating and delivering values products or services. services specialized branch because it takes care three more P’s marketing mix viz. People, Process & Physical Evidence addition to traditional 4 (Product, Pricing, Place Promotion). Telecom sector plays vital role among consumer as provides various like wireless mobile services, internet / data connectivity (fiber technology broadband) telephone for voice communication. etc These are essential all now days be education, commercial, administration, health medical etc. People want stay connected with whole world. As have some unique properties (in comparison products) Intangibility, Ownership, Inseparability perishability etc, telecommunication slightly different. Due pandemic (COVID-19) people has witnessed lockdown, e-learning, work from home (WFH), online education Global telecom service providers played significant overcoming problems raised due COVID 19 pandemic. And these demand increased level. The expectations got spending time on consuming social media platforms. Now subscribers uninterrupted round clock immediate super quick restoration servicers, if any outage occurs. In this paper attempt was made present consequences COVID-19 especially sector. For this, were collected websites, journals, reports consumers through questionnaires. All studied critically reach conclusion. KEYWORDS: COVID-19, Services, Sector, Internet/Data Services